"When a person is craving weight loss, they are never craving weight loss. Weight loss in and of itself is meaningless. A person tends to crave weight loss because they believe that lost weight will change their life in some way. Hirschmann and Munter talk about this in their book When Women Stop Hating Their Bodies, saying that women tend to fall into the mistaken belief that you change your body and you change your life. Kate Harding pointed out in her landmark post on The Fantasy of Being Thin that we don’t imagine ourselves just as a thinner person, but as a different person. When a person wants to lose weight, they want something else to change.
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So, the next time you catch yourself thinking “I want a [smaller, different, thinner, etc.] body,” I encourage you to ask yourself, “What is it I really want?” Once you figure that out, focus on getting your true desires, rather than getting bogged down in weight loss. You are more likely to succeed in the end."